Dubai Holding, DHA successfully conclude ‘The Perfect Gift is Saving Lives’ blood donation campaign

Dubai Holding, a diversified global investment company with operations in 13 countries, and Dubai Health Authority (DHA) have successfully concluded ‘The Perfect Gift is Saving Lives’ blood donation campaign securing 770 blood units for Dubai Blood Donation Centre (DBDC).

The campaign, which ran for three months, marked the second official drive as part of the long-term partnership aimed at encouraging Dubai residents to donate blood.

The campaign kicked off on 1st April, 2021 and operated using a state-of-the-art blood donation bus contributed by Dubai Holding to DBDC.

The blood donation bus conducted 26 visits to 16 locations of Dubai Holding’s communities and retail destinations across the emirate where currently more than 300,000 people live and work, providing added convenience while ensuring compliance with COVID-19 protocols and safety measures.

These include City Walk, The Beach, La Mer, Bluewaters, Last Exit Al Khawaneej, Boxpark, Mudon, The Villa, Shorooq, Ghoroob, Layan, Remraam, Al Khail Gate, Jumeirah Emirates Towers, Barsha Heights and The Executive Towers at Business Bay.

The campaign saw strong participation across all the locations, with almost 920 donors representing 71 nationalities, many of whom have also registered with DBDC to become regular donors.

In addition to increasing awareness among the community about the need for regular blood donation, the campaign has generated considerable interest from other large-scale corporates and entities to launch similar blood drives in support of DBDC using the Centre’s blood donation buses.

WAM